Field notes
Perspectives on intelligent systems, software, and strategy — written for the people building what comes next. Considered, never breathless.
Most local businesses lose the search race before it starts — not on ads, but on the basics done properly. Here’s the order of operations.
Read →Callers who hit voicemail don’t leave a message. They call the next business on the list. Here’s the system that saves those leads.
Read →Two redesigns can differ in price by 10× and both be fairly quoted. The difference is almost never the page count.
Read →Your site was right for who you were. Here’s how to tell when it’s quietly costing you customers.
Read →Off-the-shelf is the right call more often than people admit. Here’s the line — and how to know which side you’re on.
Read →Stay in the loop
No noise — just our sharpest thinking on building intelligent technology. Unsubscribe anytime.
